How To — LinkedIn AEO SEO GEO
7 steps to increase your visibility on Google Gemini, ChatGPT, Perplexity and AI platforms
Why This Matters
AI platforms prioritise LinkedIn over almost everything else.
If your profile isn't optimised for AI extraction, you're invisible to millions of daily searches.
Why This Matters
- LinkedIn profiles are consistently appearing in search answers.
- Company websites are being ignored in favour of LinkedIn profiles.
- Perplexity, Google’s AI, Claude and ChatGPT pull in and cite LinkedIn as a top source.
7 Steps to Optimise Your LinkedIn Profile for SEO/AEO/GEO
(Follow each step to make your profile more discoverable by AI search platforms)
1 — Optimise Your Headline
Your headline is one of the first things AI reads. Use clear, keyword-rich language that describes what you do.
Avoid vague titles like "Entrepreneur" and use specific descriptions like "Founder helping B2B companies scale with AI search optimisation."
2 — Add Keyword-Rich About Section
Your About section should clearly explain who you are, what you do, and who you help.
Use specific keywords and industry terms AI platforms look for when matching profiles to queries. Write in first person and be conversational.
3 — Maximise Your Skills Section
List all relevant skills in your LinkedIn profile. AI uses this section to understand your expertise and connect you to related queries.
The more comprehensive your skills list, the more topics you can rank for in AI search.
4 — Edit Your Profile URL
Change your LinkedIn URL from the default random string to linkedin.com/in/yourname.
Clean URLs are easier for AI to index and reference. This also makes your profile more shareable and professional.
5 — Publish LinkedIn Articles
Long-form articles get indexed more deeply than short posts.
They demonstrate expertise and give AI platforms more content to extract and cite. Write articles on topics where you want to be recognised as an authority.
6 — Use Keywords in Posts
AI platforms scan your content for topical relevance. Naturally incorporate keywords related to your expertise throughout your posts.
Don't stuff keywords, but make sure your main topics are clearly represented in your writing.
7 — Skip Hashtags
Hashtags are for LinkedIn's internal algorithm, not AI crawlers. AI platforms ignore hashtags and focus on the actual content of your posts.
Save space and use natural language instead of cluttering posts with hashtag lists.
